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Grant

Porn Literacy Campaign

Overview

The Australian Government is committed to creating a better, gender equal Australia for everyone. Working for Women: A Strategy for Gender Equality (the Strategy) outlines where the Government will focus its efforts over the next decade to achieve its vision: an Australia where people are safe, treated with respect, have choices and have access to resources and equal outcomes no matter their gender. A key mechanism supporting the Government’s implementation of the Strategy is the Working for Women Program (WfWP). The WfWP funds key partnerships and activities to improve outcomes for women and gender equality in Australia, with a specific focus on the five priority areas of the Strategy. This grant opportunity has been designed to support the key outcomes under priority area 1 of the Strategy (gender-based violence), and complement other Government initiatives including the National Plan to End Violence against Women and Children, by: supporting young people to form a critical lens around pornography and in turn, other forms of media, including how pornography is produced, what messages it conveys, and how it may shape attitudes, beliefs, and behaviours related to sex, gender, relationships, and consent changing attitudes and behaviours around pornography including it's use as a guide, script or educational tool for sex and relationships   increasing educator and parent confidence, making conversations around pornography easier and more effective to prevent sexual violence supporting young people to engage with pornography safely, without stigma and/or shame and to seek appropriate help when required.

Key Information

Provider
Australian Goverment
Government
Funding Amount
$4,000,000 - $4,000,000
Opening Date
March 16, 2026
Agency
Department of the Prime Minister and Cabinet
Location
Australia
Reference Number
GO8293
Country
AustraliaAustralia

Details

Eligibility Criteria
  • Australian Business Number
    To be eligible to receive a grant you must have an Australian Business Number.
  • GST Registration
    To be eligible to receive a grant you must be registered for the purposes of GST.
  • Permanent Residency
    To be eligible to receive a grant you must be a permanent resident of Australia.
  • Australian Financial Institution Account
    To be eligible to receive a grant you must have an account with an Australian financial institution.
  • Exclusion from National Redress Scheme
    You are not eligible if you are an organisation included on the National Redress Scheme's list of 'Institutions that have not joined or signified their intent to join the Scheme'.
  • WGEA Non-compliance
    You are not eligible if you are an organisation on the Workplace Gender Equality Agency non-compliant list.
Deliverables
  • Educate young people on the harms of pornography
  • Support critical engagement with media
  • Change attitudes towards pornography
  • Increase educator and parent confidence
Evaluation Criteria
Gender equality outcomes40%%

Describe how the campaign will drive progress on gender equality outcomes and support the vision of the Strategy.

Operating in partnership with Government and stakeholders40%%

Explain how the campaign will engage with stakeholders and complement existing initiatives.

Capability and Capacity to Deliver20%%

Detail the capability and capacity to deliver the campaign, including governance and risk mitigation.

How to Apply
Contact
wfwg@pmc.gov.au
Conditions & Exclusions
  • No further organisations will be invited to apply.
  • The grant cannot be used for major capital expenditure or overseas travel.

Supporting Documents

4b6eb3751a_grant_opportunity_guidelines_porn_literacy_campaign.pdf
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